Air pollution is a hidden threat, claiming more than seven million lives a year. In reaction to this, World Athletics have a vision, a world where people can run, move and play freely – without the risk of severe health impacts from air pollution. The Every Breath campaign invites citizens across the world to sign the Declaration for Clean Air helping to ensure the future of sport by securing access to clean air for everyone.
Colour gradation plays a huge role in characterising the main themes and concerns of the campaign. It represents a successfully transition from polluted to clean air, while at the same time successfully grabbing a viewer attention – with the intent to prompt action and realise this shared goal.