Privacy policy
This privacy notice tells you what to expect us to do with your personal information. It covers all personal data we collect through our website, including site analytics (e.g., Google Analytics) and marketing activities such as newsletter sign-ups, resource downloads, or other communications.
We review this policy at least annually, and updates may be made. Please check this page regularly to stay informed and ensure you are happy with how your data is handled.
Contact details
Address: Motorworks, Butts Hill Motor Works, Butts Hill, Frome, Somerset, BA11 1HS, GB
Telephone: 01172307200
Email: jay@yokedesign.studio
What information we collect, use, and why
We collect information through Google Analytics (GA), as well as from resource downloads and newsletter sign-ups.
Google Analytics:
Once a user accepts cookies, GA may collect:
- Device and browser information
- Pages visited, time on site, and navigation paths
- Referring site or source of traffic
- IP address (unless anonymised)
- User interactions (e.g., clicks, downloads, form submissions)
This data helps us understand how people use our website, monitor site performance, and improve the user experience. The information is aggregated and anonymised, so individual visitors cannot be identified. Neither we nor Google attempt to identify anyone personally.
Resource downloads and newsletter sign-ups:
We may collect your name and email address. This allows us to provide services relevant to your interests, such as sending newsletters, updates, or information about new resources.
Who we share information with:
We may share personal information with trusted third parties who help us provide our services, such as Google Analytics for website performance and Mailchimp for managing newsletters and resource updates. We do not sell personal information.
Data retention:
We retain personal data only as long as necessary to provide services, comply with legal obligations, or resolve disputes. Once it is no longer needed, it is securely deleted or anonymised.
Lawful bases and data protection rights
Under UK data protection law, we must have a lawful basis for collecting and using your personal information. You can find out more about lawful bases on the ICO’s website.
The lawful basis we rely on may affect your data protection rights, which are briefly set out below:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information for site analytics and marketing are:
- Consent – We have permission from you after providing all relevant information. You have the right to withdraw your consent at any time.
All email marketing and communications are GDPR compliant. You have the option to decide how your data can be used, including managing your email preferences.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated: 22nd September 2025