Polocies
Ethical client policy
Our commitment
At Yoke, we are committed to working exclusively with purpose/impact driven organisations that exist to help people (underrepresented communities & those at the bottom of the pyramid) and planet. This policy outlines the types of clients and projects we will not engage with to ensure our work aligns with our values and mission.
Excluded industries and activities
We will not provide design or brand services to organisations that:
Harmful products and services
Manufacture, distribute, or promote tobacco products
Operate in the weapons and defence manufacturing industry
Engage in predatory lending or payday loan services
Operate private prisons or detention facilities
Provide gambling services or operate casinos
Environmental and social concerns
Are primarily engaged in fossil fuel extraction, refining, or distribution
Operate in industries with significant negative environmental impact without demonstrated commitment to sustainability
Engage in practices that exploit workers or violate labor rights
Target vulnerable populations with potentially harmful products or services
Controversial business practices
Have a documented history of significant environmental violations
Engage in discriminatory practices based on race, gender, religion, sexual orientation, or other protected characteristics
Participate in tax avoidance schemes or maintain operations in recognized tax havens primarily for tax purposes
Application
This policy applies to all potential clients and projects. Each engagement will be evaluated against these criteria during our initial consultation process. We reserve the right to decline or discontinue services if we determine a conflict with this policy exists.
Ethical marketing & customer engagement policy
This policy is written to ensure all our marketing, advertising, and customer interactions reflect our values of honesty, sustainability, respect, and transparency.
- Truthfulness & accuracy
- All claims in our marketing materials (including ads, social media, website) must be demonstrably true and supported by evidence.
- No misleading, exaggerated, or false information about products, services, or environmental/social claims.
- All claims in our marketing materials (including ads, social media, website) must be demonstrably true and supported by evidence.
- Transparency
- Disclose any partnerships, sponsorships, or endorsements clearly.
- If images, statistics or testimonials are used, identify their source or context where relevant.
- Disclose any partnerships, sponsorships, or endorsements clearly.
- Respect & sensitivity
- Marketing content must avoid discriminatory, offensive or culturally insensitive language, imagery or messaging.
- We will respect privacy and preferences in all customer communications; no spam or unwelcome outreach.
- Marketing content must avoid discriminatory, offensive or culturally insensitive language, imagery or messaging.
- Sustainability integrity
- Any claims about sustainability, environmental impact, or social good must be accurate and verifiable.
- Avoid “greenwashing” or overstating environmental credentials.
- Any claims about sustainability, environmental impact, or social good must be accurate and verifiable.
- Customer engagement & consent
- Obtain customer consent before using personal data for marketing.
- Provide clear opt-out options.
- Be responsive to customer feedback, complaints or corrections.
- Obtain customer consent before using personal data for marketing.
- Accountability & oversight
- The Project Manager is Accountable for ensuring all marketing materials go through the quality control framework (Adviser → Approver → Final Sign-off).
- All staff and collaborators must understand and adhere to this policy.
- Any breach or concern should be raised immediately with senior management.
- The Project Manager is Accountable for ensuring all marketing materials go through the quality control framework (Adviser → Approver → Final Sign-off).
Implementation
- Training: All team members receive training on ethical marketing standards.
- Review: Before publication, each piece of marketing content is reviewed for compliance.
- Monitoring: We regularly audit our marketing communications to ensure consistency with this policy.
- Enforcement: Violations may result in removal of content, revision, or corrective action as needed.
This policy supports our commitment to being a sustainable, ethical, and trusted brand.
Review
These polocies will be reviewed annually and updated as needed to reflect evolving industry standards and our company values.