Ethical client policy

Our commitment

At Yoke, we are committed to working exclusively with purpose/impact driven organisations that exist to help people (underrepresented communities & those at the bottom of the pyramid) and planet. This policy outlines the types of clients and projects we will not engage with to ensure our work aligns with our values and mission.

Excluded industries and activities

We will not provide design or brand services to organisations that:

Harmful products and services

Manufacture, distribute, or promote tobacco products
Operate in the weapons and defense manufacturing industry
Engage in predatory lending or payday loan services
Operate private prisons or detention facilities
Provide gambling services or operate casinos

Environmental and social concerns

Are primarily engaged in fossil fuel extraction, refining, or distribution
Operate in industries with significant negative environmental impact without demonstrated commitment to sustainability
Engage in practices that exploit workers or violate labor rights
Target vulnerable populations with potentially harmful products or services

Controversial business practices

Have a documented history of significant environmental violations
Engage in discriminatory practices based on race, gender, religion, sexual orientation, or other protected characteristics
Participate in tax avoidance schemes or maintain operations in recognized tax havens primarily for tax purposes

Application

This policy applies to all potential clients and projects. Each engagement will be evaluated against these criteria during our initial consultation process. We reserve the right to decline or discontinue services if we determine a conflict with this policy exists.

Review

This policy will be reviewed annually and updated as needed to reflect evolving industry standards and our company values.

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