Bridging the gap:
innovation to adoption

Most startups fail, and climate tech ventures face even tougher odds with long development cycles, high capital needs, and systemic roadblocks. At Yoke, we believe their success is vital to tackling one of humanity’s greatest challenges.

This white paper is for climate innovators - founders, funders, and leaders working to turn world-changing ideas into reality. Through insights from 27 voices across climate tech, deep tech, and sustainable systems, it explores why adoption is often the hardest part, and how strategy, storytelling, and brand can help you move from idea to impact.

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• How 27 innovators have built traction using brand, positioning, and storytelling
  
• The most common blockers to adoption - including investor fit to policy roadblocks - and what’s working to overcome them
  
• Lessons from the front line on funding, credibility, and getting your story straight
  
• Real-world case studies of where innovation has succeeded (or stalled) and why
  
• Practical tools for alignment, making sure your brand and communication match your ambition
  
• Why resilience, clarity, and trust matter just as much as technology.

• Climate solutions must scale faster, the crisis won’t wait
  
• Innovation without adoption fails - tech alone doesn’t create change
  
• Pilots aren’t enough, teams need clear pathways to proof and scale
  
• Confidence unlocks commitment, investors and partners back what they believe in
  
• Storytelling shifts outcomes and is often the difference between stalling and gaining traction
  
• Learning from peers accelerates progress, helping you avoid pitfalls and move faster.