Meat Me Halfway

This series of wholesome animations were produced in collaboration with the Reducetarian Foundation and included in ‘Meat Me Half Way’ – a film that explores manageable ways to reduce your meat consumption. 

We partnered on

Concept

Design

Illustration

Animation

Palatable change

The animation style has to succeed in bringing a host of sobering issues to life. The order of the day was a single colour approach applied to a mixed-media style. This meant viewer could engage and digest information in an accessible and light-hearted way.⁠

A savory outcome

It is no secret the meat industry is coming under fire for its significant output of greenhouse gas emissions. So, we were so pleased to help encourage a change in perception and behaviours through our work with the Reducetarian Foundation.