Just Rural Transition
The Just Rural Transition puts people at the centre of global efforts to transform food and land use systems to meet climate, biodiversity and sustainable development goals. We took on the challenge to create a new brand that reflected its broad-ranging aims, while keeping focus on the people who will be benefit from them.
We partnered on
Branding
Design
Report layout
The brand
The landforms and patterns that form the fabric of day-to-day life for those working and living in rural settings inspired our wider brand system. We combined them with honest and striking photography of rural landscapes and those who call them home, and a natural colour palette and organic shapes to keep layouts flowing. This project was a collaboration with our good friends Greenhouse, who worked on the messaging, positioning and broader communication.
Newsletter
Design for the bigger picture
Thank you! Your submission has been received, we're so happy to have you on board as we explore the power of good design in shaping a brighter, better world.
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