White paper out now!

Bridging the gap:
innovation to adoption

We spoke to 27 founders, funders, and innovation leads working across climate tech, deep tech, and sustainable systems innovation.

The insights are honest, hopeful, and often revealing. This white paper explores what’s holding back adoption and how teams are using strategy, storytelling, and brand to build traction, grow their impact, and get funded faster.

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What you will learn
  • Find out how 27 leading impact startups leverage brand strategy & storytelling to build rapid traction, and how you can do the same
  • The most common blockers to adoption and what’s working to overcome them
  • Hard-won lessons on funding, positioning, and getting your story straight
  • Real-world examples of where innovation has succeeded (or stalled)
  • Practical advice on how to align your brand with your ambition
  • The role of communication in bridging the gap between invention and impact
Why it matters
  • Find out how 27 leading impact startups leverage brand strategy & storytelling to build rapid traction, and how you can do the same
  • The most common blockers to adoption and what’s working to overcome them
  • Hard-won lessons on funding, positioning, and getting your story straight
  • Real-world examples of where innovation has succeeded (or stalled)
  • Practical advice on how to align your brand with your ambition
  • The role of communication in bridging the gap between invention and impact