Founder and Creative Director Jay Bigford

Jay oversees the creative output, direction, and growth of the studio. He is on a creative mission, to use the power of branding and communications as a force for good.

If you ask anyone at Yoke what Jay’s greatest strength is, they will likely tell you it is his ability to remain calm under pressure - very zen nature.

Here are a few questions, so you can get to know Jay better…

Who inspires you to do better?

I feel there is great deal of pride to be taken from applying yourself 100% at any task - whether it be big or small.

Can design change the world?‍

Most definitely! We're emotional creatures. We’re drawn by beauty; inspired by story and repelled by tension.

By using our creative skills, too encouraging a connection to a brighter future, feels like it’s the only way forward.

You only have to look at history to see the way communication, both visual and messaging, has affected the world.

If you were voted Prime Minster today, what is the first thing you would change?

To outlaw lying. The truth should be sacred –not something regularly twisted and torn out of shape.

Without this foundation no-one knows where they stand and are easily pitted against one another.

Without this foundation no-one knows where they stand and are easily pitted against one another, simply to maintain tribal separation.

Where is your favourite place?

Amongst nature. The feeling of calm and being held you get when in the woods.

I feel so lucky to live in a part of the world that has relative peace and allows me to enjoy natural spaces safely, at my leisure.

What is the number one thing we can do each day to stay happy?

Close your eyes and take a breath. Repeat to yourself, over and over, how lucky you really are.

This helps to appreciate what you have and not to take things for granted.