Senior Designer, Adam Smith

A very warm welcome to Adam– Senior Designer, proud dad and problem-solver.

Adam brings award-winning experience to the Yoke creative team, along with a pinch of passion.

However, if you ask anyone at Yoke what Adam’s greatest strength is, they will likely tell you it is his “emotional intelligence – he shows compassion to everyone”.

Here are a few questions, so you can get to know Adam better…

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Who inspires you to do better?

My young family. Upon having my own children, it became so apparent to me the amount of influence we have in affecting their little worlds.

This is my ‘why’ in life, ensuring that their lives are not lost to a disturbing space – both internally and externally.

It is a big ask, but one that my heart is wholly set on.

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Can design change the world?

Design has massive potential to reach people’s hearts and minds. It has and always will be a visceral device.As humans, we act out our feelings on the daily.

These feelings will always promote subsequent thinking and action around a subject or cause.

It takes time, but with ‘Design forGood’ we all remain hopeful of a lasting effect.

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If you were voted Prime Minister today, what is the first thing you would change?

Local government’s attitudes towards Mental Health support.

There is no ‘one size fits all’ solution. So, a ‘place-based’ support network could make it far easier to provide the resources and help needed across the UK – to raise awareness and educate everyone.

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Where is your favourite place?

Any coastline. There has never been anything so therapeutic as breathing in the sea air, absorbing the sound of the waves and feeling sand between your toes.

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What is the number one thing we can do each day to stay happy?

Starting your day by mentally listing three things you are truly grateful for. This has always been a good way to begin on a positive footing.